The O’Loughlin’s present

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The O’Loughlin’s present

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ADVERTISING & SPONSORSHIP OPPORTUNITIES

Increase your product and service awareness in the weeks and months prior to, during and after the show.

January 27 – 31, 2021

February 10 – 14, 2021

March 11 – 14, 2021

Click on the button above to download or simply scroll down to view our Advertising & Sponsorship Guide

Once you’ve chosen how you’d like to advertise, click on the button above to download our order form. Fill it out and email us at [email protected] or fax it to us at 503-246-1066 today! First come, first served. Call us at 503-246-8291 with any questions.

January
27 – 31, 2021

Venue / Location

Washington State Fair Events Center
Puyallup, WA

February
10 – 14, 2021

Venue / Location

Portland Expo Center
Portland, OR

March
11 – 14, 2021

Venue / Location

First Interstate Bank Center and
Deschutes County Fair & Events Center
Redmond, OR

January
27 – 31, 2021

Venue / Location

Washington State Fair Events Center
Puyallup, WA

February
10 – 14, 2021

Venue / Location

Portland Expo Center
Portland, OR

March
11 – 14, 2021

Venue / Location

First Interstate Bank Center and
Deschutes County Fair & Events Center
Redmond, OR

SPORTSMEN’S SHOW ONLINE EXHIBITOR LIST – ADVERTISING UPGRADES

The “Exhibitor Listing” is one of the most trafficked areas of the (insert show name here) website. Show goers visit the listing to see who’s in the show and where they are. They also refer to this listing after the show. We keep these listings live for a month following the show. Improve your visibility through one of these three options so you stand out from the crowd.

FREE

Business name & booth number

Runs a month before and a month after the show.

ABC Company
BOOTH 343

BOLD

Business name and booth number in bold with web link or phone number. Inclusion in year round Sportsmen’s Show Trading Post Online Outdoor Directory with signed contract and full payment for advertising upgrade.

$200 – Washington & Pacific Northwest
$100 – Central Oregon

ABC COMPANY

BOOTH 899

ENHANCED

Business name, booth number, logo, website link, and up to 200 characters for profile. Inclusion in year round Sportsmen’s Show Trading Post Online Outdoor Directory with signed contract and full payment for advertising upgrade.

$350 – Washington & Pacific Northwest
$250 – Central Oregon

ABC COMPANY

BOOTH 1003

ABC Outfitters is your gateway to the world’s best hunts. Specializing in international hunts. All-inclusive packages. We handle every detail from flights to taxidermy. World-class animals and service.

PREMIUM

Business name, booth number, logo, website link, video, and up to 400 characters for profile included in all three show directories. Inclusion in year round Sportsmen’s Show Trading Post Online Outdoor Directory with signed contract and full payment for advertising upgrade.

$650 – For all three shows (Exhibitor)

$2,000 – For all three shows (Past Non-Exhibitor)

Business name, logo, website link, video, and up to 400 characters for profile included in all three show directories PLUS the year round Sportsmen’s Show Trading Post Online Outdoor Directory.

ABC COMPANY

BOOTH 1220

ABC Marine is the Northwest’s leading fishing boat and outboard dealer. Featuring Seven Strand, Fish Slayer and Arctic brand boats and Yopipi Outboards, ABC Marine has region’s biggest selection at the best prices, every day! Expert rigging, service and sales are your assurance of peak performance every fishing trip!

SPORTSMEN’S SHOW TRADING POST ONLINE OUTDOOR DIRECTORY

Runs from October 1st, 2020 to September 30, 2021.

The Sportsmen’s Show Trading Post is an online outdoor directory designed expressly for Pacific Northwest outdoor enthusiasts.

 

Heavily promoted through various social media platforms using paid promotion, this new directory capitalizes on the strong reputation of the Sport Shows and the hundreds of exhibitors who participate at these Northwest shows.

 

For past exhibitors not exhibiting in these shows there is an option to purchase a Premium Listing that is included in the exhibitor list of all three Sportsmen’s Shows, as well as the Sportsmen’s Show Trading Post.

 

With the purchase of a Bold, Enhanced or Premium Listing your business is included in the year-round directory with a signed contract and full payment for advertising upgrade in any or all of the three Sportsmen’s Shows.

 

It’s the region’s best outdoor advertising buy! Elevate your show presence with an advertising upgrade in one or more Exhibitor Listings and when you do, you’re immediately included in Sportsmen’s Show Trading Post Online Outdoor Directory for free!

 

Reach tens of thousands of passionate, enthusiastic consumers. The Sport Shows reach the biggest retail audience in the region. Sign-up today!

 

Trading Post Listings expire September 30th, 2021 and run from
October 1st, 2020 to September 30th 2021.

Below is the initial business category listing for the online Trading Post and Exhibitor Listings. These categories will continue to grow and change as needed. Select up to three applicable categories for your business.

African Safaris/Hunts
Aftermarket Accessories
Alaska Fishing & Hunting
Alberta Fishing & Hunting Apparel
Archery Products
Art/Home Decor
Association/Non Profit/Gov’t Agency
ATV’s/UTV’s
BBQs/Grills
BC Fishing
BC Hunting
Black Powder Products
Boats
Booking agents
Calls
Campers
Camping Products
Cars/Trucks/Motorcycles
Colorado Fishing/Hunting
Docks/Boat Lifts
Dog Kennels/Training
Educational
Electronics
Firearm Products
Fishing Products
Fishing Tackle
Fly Fishing Guides
Fly Fishing Products
Food & Beverage
Footwear
Game Processing
Generators
Gun Club/Range
Houseboats
Hunting Products
Idaho Fishing/Hunting
Insurance/Financial
International Fishing/Hunting
Jewelry
Knives/Sharpeners

Log Homes/Furniture
Marinas
Marine Accessories
Marine Service/Repair
Media
Mexico Fishing
Montana Fishing
Montana Hunting
New Zealand
Optics
Oregon Fishing
Oregon Hunting
Packs/Bags
Paddle Sports
Pet Supplies
Recreational Properties
Resorts/Destinations
RV Accessories
RV Repair
RV Service
RV’s
Safes
Shelters/Storage Systems
Specialty Gifts
Sporting Goods
Sunglasses
Survival/First Aid Products
Tack
Taxidermy
Tools/Equipment
Trailers
Travel/Tourism
TV/Phone/Internet Providers
Upholstery
Upland Bird Hunting
US Fishing/Hunting
Wall Tents/Stoves
Washington Fishing/Hunting
Waterfowl Guide/Products
Wyoming Fishing/Hunting

ADVERTISE IN THE OFFICIAL SHOW GUIDE

MAXIMIZE YOUR SHOW EXPOSURE

 

The Sport Shows are the Northwest’s most attended fishing, hunting and outdoor-recreation related consumer shows. They’re selling shows and shoppers come to buy! Get your message in front of thousands of buyers at the point of sale and optimize your participation in these shows with advertising in the Show Guide. There’s a number of ad sizes to choose from but space is limited so sign-up early.

AD RATES

Full Page
Half Page
Quarter Page
Business Card
Inside Front Cover
Inside Back Cover
Back Cover

WASHINGTON

$2,500
$1,500
$800
$400
$3,500
$3,500
$5,000

PACIFIC NW

$2,500
$1,500
$800
$400
$3,500
$3,500
$5,000

C. OREGON

TBD
TBD
TBD
TBD
TBD
TBD
TBD

PRINT ADVERTISING SPECIFICATIONS

Full Page
Half Page
Quarter Page
Business Card

8.5” w  x 11” h
7.5” w x 4.75” h
3.5” w x 4.75” h
3.5” w x 2.375” h

must include 1/8” bleed

DOCUMENT
• Create your document to the exact size it will print.
• On full-page ads, bleeds must extend a minimum of 1/8” past the trim.
• On full-page ads, please allow an 1/4” margin from the trim for text and images

IMAGES
• All images should have a minimum resolution of 300 dpi at 100%.
• All images should be converted to CMYK.
• All image files should be TIF, JPG or EPS. PICT and GIF files are low-resolution web files not suitable for printing.
• Do not copy and paste images from a program into a page layout program. Import or place the image through the page layout program.
• Make sure the file extensions remain intact on all files. If they are changed or omitted, they are unrecognizable when transferred.

ADVERTISING POLICY: Full payment is due immediately upon signing advertisement agreement. Cancellation of ad space must be directed in writing to O’Loughlin Trade Shows; however, all payments are final and no refunds will be given. O’Loughlin Trade Shows reserves the right to decline any materials which in its sole judgment are considered inappropriate due to wording or appearance. Submission of materials is the responsibility of the advertiser. Advertisements must be received by January 1, 2021 (Washington Sportsmen’s Show), January 15, 2021 (Pacific Northwest Sportsmen’s Show), February 10, 2021 (Central Oregon Sportsmen’s Show), to ensure placement.

FILE FORMAT: High resolution, print optimized PDFs are preferred. In all formats, fonts (printer and screen) and graphics must be outlined.
RESOLUTION: Size and rotate graphics within original application before placement into ad. Line artwork should be 1200 dpi. Color and grayscale photos should be 300 dpi.
COLORS and GRAPHICS: Avoid using white boxes to eliminate objects. Remove unwanted objects within original application. Convert all RGB and Pantone colors to CMYK. Eliminate unused colors from color palette. Same-colored objects and text must be named and defined exactly. Line weight should be at a minimum of .5 point (not hairline).

LOGO ON FLOOR PLAN

Booth must be a minimum of 20’x20′. Logo link on website and show handout floor plan.

$500 – Washington & Pacific Northwest
$250 – Central Oregon

The attendee show guide handout at the (insert show name here) with the show’s floorplan and exhibitor listing is used by thousands of attendees. Stand out from the competition and other exhibitors by adding your company’s logo to the floorplan. You’ll also receive a bold listing on the exhibitor listing in the handout. The minimum booth size required for this visibility package is a 20’x20′. Your logo will also appear on the floorplan on the show’s website.

ADVERTISE ON THE OFFICIAL SHOW WEBSITE

Take advantage of enormous website traffic before and during the shows with our limited website advertising opportunity. There are only 6 positions available and they occur on the show information page, the most heavily trafficked page on the website. Ads are sized to 300 x 250. All ads can be linked to websites or specific web pages.

AD RATES

WEBSITE ADS
Limited to 6 ads per show.


PAGE STATS:

Washington | 93,128 views
Pacific Northwest | 145,381 views
Central Oregon | 35,563 views


AD RATES:

Washington | November – January-  $1,000
Pacific Northwest | November – Mid February-  $1,250
Central Oregon | January – Mid March-  $750


AD SPECIFICATIONS:

• jpeg or gif files
• 300 x 250 pixels
• File size > 50k, 72 dpi
• Link to desired UR

TAKE ADVANTAGE OF ADDITIONAL PROMOTION BY SPONSORING

PARKING SIGNS

$30,000 – three show package

 

Put your company’s name and logo on signs in parking lots – Puyallup, Redmond, PIR in PDX.

 

This special sponsorship capitalizes on the Pacific Northwest Sportsmen’s Show audience, one of the largest in the region, of enthusiastic consumers. This sponsorship covers the costs of all the signs and the addition of the sponsor’s logo, a tag line and website address or phone number. Every attendee sees these signs that are positioned throughout the parking areas and at the parking entrances.

SHUTTLE BUSES

$40,000 – Pacific Northwest Sportsmen’s Show only

 

Premium opportunity for giveaways and branding using this high visibility promotion.

 

20′ custom signs will be applied to the sides of each of our dozen shuttle buses that are running continually, everyday of the show. These signs are visible to show-goers and local traffic. Expect hundreds of thousands of impressions over the 5-day event. Sponsorship includes sign output. Sponsor is responsible for design.

SHOW BAGS

$5,000 – per show

 

Put your company’s name and logo in the hands of every attendee.

 

You’ll make a lasting impression by providing bags to all show attendees as they enter the show and walk the miles of aisles. They use the bag to gather up goodies as they stroll the show but they continue to promote your brand long after the show’s closed and everyone’s gone home. There’s only one Show Bag Sponsor for the show. Sponsors provide the bags and the show keeps them stocked at the main entrance into the show.